branding and campaign
For the LILT association (Italian League for the Fight against Cancer) I created the logo and information material for an awareness campaign on cancer prevention in women. The campaign promoted information through a brochure and a series of specific meetings and seminars for six different ethnic groups (Italians, Arabs, Chinese, Filipinos, Romanians and Latin Americans). So all the communication material has had variations not only in language but also in images according to the various ethnic groups. Campaign themes focused on prevention and early diagnosis through healthy lifestyle habits, including exercise and balanced diet.